Yes, all authors with a book available on Amazon, whether through Direct or Managed Distribution, can sign up for an Amazon Author Central account. This account allows you to personalize the content of your Author Page dedicated to your books.
Plus, if you're interested in running your own Amazon Ads campaign for your book, you'll need an Author Central Account to do so.
To begin, create or log in to your existing Amazon account. If your Amazon account is already linked to a KDP account, use that account—even if your Tellwell title is not published through it. From there, you can set up your Amazon Author Central account. Note, you may need to sign in to an Amazon account to access the links below.
After creating your account, the next step is to add your book(s) to your account.
Once this step is complete, Amazon will send us a request to verify your identity. This may involve confirming your email address. If you’ve used an email address different from the one we have on file, please share it with us to expedite the approval process. Additionally, let us know once you’ve submitted the request so we can monitor for Amazon’s email.
Want to run an Amazon Ad campaign? After you have completed the steps above and we have approved your request, you will gain access to Amazon Ads through Author Central.
Access Amazon Ads through Author Central: If you are running ads for any titles published under Tellwell's Managed Distribution, ensure you follow Amazon's instructions for accessing Amazon Ads through Author Central. The option to access ads through KDP only applies to authors with their own publisher account on KDP, which does not apply to most Tellwell authors.
It’s important to understand the difference between being the publisher on KDP (as with Tellwell Direct Distribution) and having your book published through Tellwell's Managed Distribution while owning an Amazon Author Central account. With Tellwell Direct Distribution, you act as the publisher, allowing you to directly manage your book’s distribution through KDP. In contrast, with Managed Distribution, Tellwell remains the publisher, handling your book’s distribution while you use an Author Central account to promote your author profile and run Amazon Ads.